
Introduction
Mutter museum rebranding
This rebranding project focused on creating a new, revitalized identity for the Mütter Museum, based in Philadelphia, PA. The goal was to revamp the museum’s brand to better reflect its ever-changing exhibits centered around anatomy and the human body. The visual identity draws from a natural, muted color palette inspired by organic materials and medical illustrations, reinforcing the museum’s historical and scientific tone.
Deliverables for the project include redesigned admission tickets, business cards, branded merchandise, and a curated coffee table book showcasing highlights from the museum's collection.
Project
Brand Identity, Editorial
Responsibilities
Design, copywriting, print
Timeline
16 weeks
Color Palette
Sand Dune
#887161
Dust Storm
#DFD3B9
Fantasy
#F7F5ED
Apricot
#FBB972
Typography
Deliverables
Logo
Logo Mark