Introduction

Mutter museum rebranding

This rebranding project focused on creating a new, revitalized identity for the Mütter Museum, based in Philadelphia, PA. The goal was to revamp the museum’s brand to better reflect its ever-changing exhibits centered around anatomy and the human body. The visual identity draws from a natural, muted color palette inspired by organic materials and medical illustrations, reinforcing the museum’s historical and scientific tone.

Deliverables for the project include redesigned admission tickets, business cards, branded merchandise, and a curated coffee table book showcasing highlights from the museum's collection.

Project

Brand Identity, Editorial

Responsibilities

Design, copywriting, print



Timeline

16 weeks

Color Palette

Sand Dune

#887161

Dust Storm

#DFD3B9

Fantasy

#F7F5ED

Apricot

#FBB972

Typography

Deliverables

Logo

Logo Mark

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