Project

Brand Identity, Website, Packaging

Responsibilities

Design, copywriting, print

Introduction

Timeline

16 weeks

WHAT IS RESCUE CAKES?

Rescue Cakes was inspired by two of my greatest passions: baking and animal advocacy. It began with childhood memories of baking alongside my grandmother, which later combined with a dedication to promoting pet adoption. Lo & behold, from this unique blend of interests, what’s now known as Rescue Cakes was born. Behold, a pet bakery committed to raising awareness about the importance of adopting animals in need.

Oh, and this is Gizmo – my rescue dog that ignited the Rescue Cakes concept and my passion for animal advocacy.

The Process

The logo saw many iterations, from type-centered design to symbolic logo marks. Through stylistic exploration, sketching, and final refinement, the finished logo is intended to be an intentional balance between visual identity and brand messaging.

Primary Logo

Variations

FINAL BRAND EXPLORATION

In the end, I decided to incoporate line art into the primary logo, connecting back to the playful style of typography used. The logo variations play off the illustration with the use of the chef hat.

Color Palette

Ocean Swim

#7A9B9C

Steal Snuggle

#4F6467

Hydrant Pop

#FD5F55

Blue Collar

#B7D7D8

Naptime Beige

#EDF4DA

Typography